CBC.ca Interview

Spark Media's Interactive Producer, Allan Kennedy, was recently interviewed by CBC.ca regarding the development of 2 augmented reality games for their parents website. These games were developed for preschoolers as educational games and don't require any mouse or keyboard controls - just the need for the child to hold a card in front of the...
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Digital Marketing

Chronicle Herald Newspaper Article written by Allan Kennedy Published on March 29, 2006 There is a new breed of advertising causing marketers to rethink the rules for consumer participation – it has been dubbed Consumer Generated Media or CGM. The growth of CGM is the result of marketing agencies recognizing the value of connecting with consumers in new...
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