Workout with Sidney Crosby
Interactive Video Website
This interactive video website was developed by Spark Media for Stitch Media (video producer & application designer) and Bell Canada. Both educational and fun, Workout with Sidney Crosby allows the user to train alongside one of the biggest stars in the NHL. In addition to an online weekly video series, a half-hour television episode engages a new audience to participate and learn more each week from the interactive experience. This website / application was featured on MSN’s homepage and the front page of Nova Scotia’s Chronicle Herald newspaper and received up to 120,000 unique hits per day while it was online.