User experience is very important to us at Spark. Spark Media has conducted usability testing on its larger projects for over a decade – either under the supervision of specialized professionals and PhDs – or with effective “guerrilla” testing processes – logging hundreds of hours of experience over the years as well as staying abreast of changes based on latest research by the likes of Jacob Nielsen’s team. User experience is very important to us, and we want our clients to benefit from this as well!

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